Zoho Campaigns Archived Reviews (More than two years old)

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Sales & Marketing Account Manager with 51-200 employees
Apr 28 2015

What is most valuable?

The ability to track both the number of people who open the email and the click rates.

How has it helped my organization?

It has given us a way to promote events and webinars to our customer base, and then see the level of interest.

What needs improvement?

The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho then anything else.

Which solution did I use previously and why did I switch?

It was straightforward as we use Zoho CRM so it connected to that to pull the recipient details.

What other advice do I have?

It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing.

What is Zoho Campaigns?

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
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