What is Zylotech Customer Analytics Platform?

Headquartered in Cambridge, MA, Zylotech is an artificial intelligence powered customer data & analytics platform spun out of MIT in 2014. Zylotech’s AutoML platform solves data variety and quality challenges to create a unified and enriched customer database using all available data sources. The platform continuously unifies data and performs ongoing analysis such as micro-segmentation, product recommendations, cross-sell/up-sell opportunities and retention/churn risk scoring. The platform integrates with a variety of marketing clouds to enable deeper customer insights. Zylotech’s clients include Retail, High Tech, and Financial firms, who have reported up to a 6x increase in customer lift.