2015-07-13 08:22:00 UTC

How does DataFlux handle customer data parsing, customer de-duplication, survivorship?

How well does DataFlux do: 

  1. Customer data parsing (name, address, email, phone) and standardization
  2. Customer de-duplication
  3. Golden record survivorship to the grain of columns across duplicate customers

I also would appreciate any comments on added services such as geocoding, contact information augmentation, and demographics.

22 Answers

That's an excellent summary of matching thanks! Do you have anything that "addresses" survivorship in dataflux?

2015-07-14 13:36:33 UTC14 July 15
Real User
2015-07-14 05:58:14 UTC14 July 15
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