We all know it's really hard to get good pricing and cost information.
Please share what you can so you can help your peers.
Coverity is quite expensive. Generally, for security scanning products, the pricing is very expensive. Some solutions have pricing that is based on the number of millions of lines of code, but Coverity is priced based on the number of users. I believe that pricing based on the number of lines of codes is cheaper than billing on a per-user basis. If we have 400 or 500 developers and each needs a license then it will be cheaper to have a solution where the cost depends on the size of the code.
Licensing is on a yearly basis.
For the setup, it's better to adapt the solution from the mature projects. Don't care so much the pricing and licensing being the end user.