We all know it's really hard to get good pricing and cost information.
Please share what you can so you can help your peers.
This solution is expensive compared to other, similar products.
The price of this solution is too high.
I don't have an idea of what the licensing costs are.
I am actually satisfied with the pricing of Palo Alto even though it is expensive. If you are talking about using products by a leader in the field and it is a bit expensive compared to other vendors, then that is totally fine for me because you are not compromising your security. In many other cases — like if there are budget issues — the companies can always go for Fortinet. It is also a good firewall, but it is cheaper. If you have got the budget to purchase Palo Alto, get it. If you do not have the budget, go for Fortinet or any other firewall.