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Setup is very easy. It's just like any normal installer. The pricing is reasonable at first. Once it starts generating ROI, which for us took between three and six months, one will not even think about the investment.
Setup is easy and at zero cost. Just like a standard installer click on next next and AT is set up for you. Pricing is comparatively okay for the development time it saves and the maintenance effort which is reduced drastically because of the tool features. Licensing it's a floating and it works good for the organization.
We are a non-profit so the initial cost was a concern. During my evaluation I found that the price was comparable to similar test automation products. After adding in the cost of support AscentialTest was