2017-06-28T21:50:00Z

What is your primary use case for Salesforce Marketing Cloud?

Julia Miller - PeerSpot reviewer
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PeerSpot user
24

24 Answers

AB
Real User
Top 5Leaderboard
2023-12-07T14:59:36Z
Dec 7, 2023

We use the product for email campaigns. It also helps us to map customer journeys.

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RK
Real User
Top 5Leaderboard
2023-05-03T18:55:00Z
May 3, 2023

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

SantoshKrishna - PeerSpot reviewer
Real User
Top 10
2023-04-07T15:27:02Z
Apr 7, 2023

We utilize the solution to conduct marketing campaigns and reach out to customers. Additionally, we leverage API solutions, such as those offered by Salesforce Marketing Cloud, to provide customers with real-time balance notifications.

NT
Real User
Top 20
2023-03-09T14:30:10Z
Mar 9, 2023

We use the solution as our organization's CRM.

KK
Real User
Top 5Leaderboard
2023-01-19T11:58:13Z
Jan 19, 2023

We use this solution for customer communication. We have approximately 100 people who use this solution in our business.

Christian Schwirtz - PeerSpot reviewer
Real User
Top 10
2022-11-04T13:58:46Z
Nov 4, 2022

I use Salesforce Marketing Cloud to track the opportunity list of new businesses.

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SR
Real User
Top 5Leaderboard
2022-10-12T10:52:25Z
Oct 12, 2022

We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.

Radhey Rajput - PeerSpot reviewer
Real User
Top 5Leaderboard
2022-08-18T11:41:00Z
Aug 18, 2022

We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.

MM
Real User
Top 5Leaderboard
2022-08-08T20:49:34Z
Aug 8, 2022

We use this solution to build one-on-one journeys for clients.

RP
MSP
Top 5Leaderboard
2022-08-04T08:09:40Z
Aug 4, 2022

We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.

Steven Hall - PeerSpot reviewer
Real User
Top 10
2022-06-01T10:13:06Z
Jun 1, 2022

We use Salesforce Marketing Cloud for the opportunity, lead, and contact management.

ALEJANDRO NOVO - PeerSpot reviewer
Real User
Top 20
2022-04-28T01:39:31Z
Apr 28, 2022

We use this solution for reporting, pipeline generation, and forecasting.

KM
Real User
Top 20
2022-04-25T09:34:46Z
Apr 25, 2022

We use this solution for customer communication and sales engagement.

SriniDhanaraj - PeerSpot reviewer
Real User
Top 5Leaderboard
2022-04-01T20:58:17Z
Apr 1, 2022

We use Salesforce Field Service for engineer visits. For example, to keep track of when they visit and when they went to service. All this can be done through the Salesforce field service. In adition, we mainly use it in the marketing space, we did two project(s).

JP
Real User
2022-02-16T17:27:03Z
Feb 16, 2022

Our primary use case of this solution is for email marketing campaigns.

Luís Silva - PeerSpot reviewer
Real User
Top 10
2022-01-30T06:31:54Z
Jan 30, 2022

We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.

MA
Real User
2021-12-16T17:52:00Z
Dec 16, 2021

The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment. Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.

AV
Real User
2021-12-02T17:30:41Z
Dec 2, 2021

We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.

ED
Real User
2021-06-03T09:30:17Z
Jun 3, 2021

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

AB
Real User
2021-03-26T07:58:21Z
Mar 26, 2021

It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.

SP
Real User
2021-03-09T16:48:40Z
Mar 9, 2021

Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything.

KW
Real User
2019-10-21T16:12:00Z
Oct 21, 2019

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.

Real User
2019-03-27T12:17:00Z
Mar 27, 2019

A powerful platform with robust features — for a seamless one-tool solution.

it_user693603 - PeerSpot reviewer
Consultant
2017-06-28T21:50:00Z
Jun 28, 2017

The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.  With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.  The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various...
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