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What is your primary use case for Salesforce Marketing Cloud?


How do you or your organization use this solution?

Please share with us so that your peers can learn from your experiences.

Thank you!

ITCS user
44 Answers

author avatar
Top 5LeaderboardReal User

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

author avatar
Top 20LeaderboardReal User

It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.

author avatar
Top 10LeaderboardReal User

Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything.

author avatar
LeaderboardReal User

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.