How do you or your organization use this solution?
Please share with us so that your peers can learn from your experiences.
We have an internet shop and Softline is the solution that we use for selling products through our website. At this point, we only sell corporate business-to-business products. However, in the future, we are planning to add consumer products.
I usually track the sales of our products through my personal account on a daily basis. I upload keys for pulls once a month or so. I come up with and implement promotions to increase sales.
It is definitely one of the top eCommerce providers in our company with whom we have worked for many years. For each region, we have different eCommerce providers, which is our business strategy. We don't sell directly to end users. For every market, we have our own eCommerce provider, and Softline works with us for Russia and some countries in the Baltic. They also work with the Latin America and Brazil, but it's not part of our responsibility. The eCommerce providers host our shopping cart and oversee that transaction as well as maintaining the relationship with customers, e.g., protection and support. Funds are protected on the Softline site. From our side, we direct all the traffic from our website to the shopping cart, which is protected by Softline. They also handle manual renewable emails and outgoing renewable emails. So, they charge customers in cases where they are out of subscription. They respond as customer support using online chat: through emails and mobile phone. Customers can call them with any issues in terms of their orders or processing.
We use Softline eCommerce as a payment provider. It processes purchases and payments in several regions. It is also responsible for messaging those users about transactions and all their payments for purchases of our products. This is the main responsibility of Softline eCommerce.
We have operations worldwide. For every location where Avast is in the world, we try to create a customized solution for our clients. For example, Russian users have a client, and they prefer to buy our products in a specific way, e.g., using their local cards or payment methods. When taking care of Brazil, it is the same. We have specific types of payments. So, we have a specific type of user experience when clients are buying products. Softline eCommerce provides us with the ability to customize the customer experience, and that is very valuable for us.
When a customer in certain regions wants to buy our product, he or she picks it up on the web or inside the app, and then adds the product into the cart, and this is where Softline comes in. Via their cart, the customer can check out, enter their personal details, and go through the payment methods, and then receive the license.
What do you like most about Softline eCommerce Solution?
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