2019-10-02T05:40:00Z

What needs improvement with Marketo?


Please share with the community what you think needs improvement with Marketo.

What are its weaknesses? What would you like to see changed in a future version?

Guest
44 Answers

author avatar
Top 10LeaderboardReal User

Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the Adobe website. I had to Google around and go to websites to get familiar with the system. For an upcoming release, the UI could improve.

2021-01-31T07:02:22Z
author avatar
Top 10LeaderboardReal User

Its APIs need to be more flexible because there are some things that are not available in the API. They should work in that area and improve it.

2020-11-30T14:42:58Z
author avatar
Top 5LeaderboardConsultant

I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.

2020-11-25T14:01:06Z
author avatar
Top 10LeaderboardReal User

Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is fine, but there are other perspectives of data too that can and should actually be utilized. I compare this to Adobe Campaign which allows the manipulation of data from different angles.

2019-10-02T05:40:00Z
Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: May 2021.
510,534 professionals have used our research since 2012.