Please share with the community what you think needs improvement with Marketo.
What are its weaknesses? What would you like to see changed in a future version?
Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the Adobe website. I had to Google around and go to websites to get familiar with the system. For an upcoming release, the UI could improve.
Its APIs need to be more flexible because there are some things that are not available in the API. They should work in that area and improve it.
Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is fine, but there are other perspectives of data too that can and should actually be utilized. I compare this to Adobe Campaign which allows the manipulation of data from different angles.
We all know it's really hard to get good pricing and cost information.
Please share what you can so you can help your peers.