Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing Cloud prefer to have drag-and-drop and point-and-click functionalities to make their lives easier.
There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine. In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees
Real User
Top 20
2023-03-09T14:30:10Z
Mar 9, 2023
The customization of Salesforce, a generic CRM software, has room for improvement. It is not very customizable, which is often required for a particular industry, and building those customizations can take a lot of time. For example, in the steel industry, there are thousands of SKUs that need to be configured depending on the mill parameters. Salesforce does not do this out of the box, so we must consider these factors and configure it on the due date and time.
The UA could be better designed for a mobile connection. The Journey Builder is used to configure a first email and second reminder. Based on action from our customers, we use journey builder to also send out a third email. The Journey Builder is a little bit complex and could be made easier to use. In a future release, we would like to have more integrations with social media platforms.
I want to improve the cost because the larger you get, sometimes the price rises in a way that I don't like. It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.
Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts. Sometimes you search for a customer and you have five or six different records for the same customer. You look inside, all the records have the same data, and Salesforce Marketing Cloud says it could not find any duplicate accounts for it. It would be nice to have more intelligence for the detection of duplicates. In a future release, adding end-user personalization would be a benefit.
Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.
Project Manager / Management Consultant at Accenture
Real User
Top 20
2022-04-25T09:34:46Z
Apr 25, 2022
The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.
When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved. React Native is a newmobile app based framework, where you can build one framework which will work with Android, iPhone, tablets, and all browsers. What you see is what you get on all the different platforms. I get this in Salesforce as well, but the UX is not beautiful. This is not required for business, but when you spend some money, the UI should look very beautiful.
There could be easier tools to configure the product and to create landing pages to better handle large data sets. In order to solve scaling issues, Salesforce needs to improve the database. The database does not meet the requirements for big customers in particular.
Technology Strategy Manager at a computer software company with 1,001-5,000 employees
Real User
2021-12-16T17:52:00Z
Dec 16, 2021
The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges. In an upcoming release, they should make their templates more organized.
Solutions Architect at a consumer goods company with 5,001-10,000 employees
Real User
2021-12-02T17:30:41Z
Dec 2, 2021
The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes. We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP.
The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
Real User
2021-03-26T07:58:21Z
Mar 26, 2021
We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.
Product Specialist at a tech services company with 1,001-5,000 employees
Real User
2021-03-09T16:48:40Z
Mar 9, 2021
The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase the security protocols and increase the policies which have been assigned or have been deployed from years back. The solution can be difficult to set up for non-technical individuals.
Vice President Information Technology at a financial services firm with 201-500 employees
Real User
2019-10-21T16:12:00Z
Oct 21, 2019
We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.
Senior Marketing Automation Consultant at CloudShift Group
Consultant
2017-06-28T21:50:00Z
Jun 28, 2017
Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience, there should be clear workflows to assist the user through the setup processes. The help documentation also needs to reflect product updates more accurately. Being at the front of innovation is difficult if you are playing a guessing game.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various...
Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing Cloud prefer to have drag-and-drop and point-and-click functionalities to make their lives easier.
Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine. In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
The customization of Salesforce, a generic CRM software, has room for improvement. It is not very customizable, which is often required for a particular industry, and building those customizations can take a lot of time. For example, in the steel industry, there are thousands of SKUs that need to be configured depending on the mill parameters. Salesforce does not do this out of the box, so we must consider these factors and configure it on the due date and time.
The UA could be better designed for a mobile connection. The Journey Builder is used to configure a first email and second reminder. Based on action from our customers, we use journey builder to also send out a third email. The Journey Builder is a little bit complex and could be made easier to use. In a future release, we would like to have more integrations with social media platforms.
It should contain artificial intelligence, in my opinion.
I want to improve the cost because the larger you get, sometimes the price rises in a way that I don't like. It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.
I would like to see a team-building feature added.
Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.
Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts. Sometimes you search for a customer and you have five or six different records for the same customer. You look inside, all the records have the same data, and Salesforce Marketing Cloud says it could not find any duplicate accounts for it. It would be nice to have more intelligence for the detection of duplicates. In a future release, adding end-user personalization would be a benefit.
If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use.
Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.
This solution could be more user-friendly.
The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.
When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved. React Native is a newmobile app based framework, where you can build one framework which will work with Android, iPhone, tablets, and all browsers. What you see is what you get on all the different platforms. I get this in Salesforce as well, but the UX is not beautiful. This is not required for business, but when you spend some money, the UI should look very beautiful.
The product takes too long to manage a large volume of data, it lacks that capacity.
There could be easier tools to configure the product and to create landing pages to better handle large data sets. In order to solve scaling issues, Salesforce needs to improve the database. The database does not meet the requirements for big customers in particular.
The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges. In an upcoming release, they should make their templates more organized.
The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes. We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP.
The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.
We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.
The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase the security protocols and increase the policies which have been assigned or have been deployed from years back. The solution can be difficult to set up for non-technical individuals.
We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.
Data protection and region specfic customization.
Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience, there should be clear workflows to assist the user through the setup processes. The help documentation also needs to reflect product updates more accurately. Being at the front of innovation is difficult if you are playing a guessing game.