Let the community know what you think. Share your opinions with your peers!
That the solution is a no-brainer, I mean, onboarding and setup should keep at a minimum and intuitive.
1) Intuitiveness - the use cases for visual collaboration platforms are wide and can sometimes be overwhelming for new users to unpack all the possibilities that online collab. opens up. It should be easy for new users of various segments to get going quickly. Presentation of the landing UI and figuring out what should pop out, be emphasised, etc is quite important.
2) Pricing plans - most of them have a free version that provides limited although practical and useful features that can be used mostly for individuals. A great acquisition funnel for conversions gives users a real feel for the product, without having to fork out.
3) Feature richness - online collab is in the growth phase and the ability to respond to the market with soft-touch features providing a continuous innovation loop is quite important. Keeps the feeling of newness. Miro does this exceptionally well.