Badges
55 Points
5 Years
User Activity
About 5 years ago
Answered a question: When evaluating Web Analytics, what aspect do you think is the most important to look for?
Data visualization and integrations
Answers
About 5 years ago
Web Analytics
About me
In a world where tech fluency, code and data have become as primary as design and copy, I play a key role in defining and executing digital marketing strategy and operations. Pairing my fundamental understanding of classic marketing strategy with advanced technical skills, I help businesses build and manage digital experiences that drive measurable results.
Simply put, I seek to empower businesses with technology and tools that enable them to do things easier and more confidently on a larger scale. After graduating from Clemson University in 2014, I followed my deep-seated passion for digital marketing and innovation by building a startup marketing firm in South Florida. Now located in Charlotte, I’ve joined the thriving TrueLearn team.
Used by thousands of medical students and residents nationwide, TrueLearn is an online application offering access to the SmartBanks and analytics needed to prepare for the USMLE, COMLEX, and a variety of specialty in-training exams and board certification exams. Specialties include Anesthesiology, General Surgery, Emergency Medicine, OB/GYN, Internal Medicine, Family Medicine, Psychiatry, Pediatrics, and PA.
Areas of Expertise:
Lead Generation ◾ Branding Building ◾ Conversion Optimization ◾ Account-Based Marketing ◾ SEO & SEM ◾ B2B Marketing Strategy ◾ Strategic Partnerships ◾ Social Media Marketing ◾ Marketing Technology Stack ◾ Analytics & Reporting ◾ Budgeting & Planning ◾ HTML, CSS, Javascript ◾ Marketing Automation (HubSpot, Pardot, Marketo) ◾ Salesforce