Carol Platz

Job function
Sr. Director, Outbound Marketing and Demand Gen
Company size
51-200 Employees
Industry
Tech Vendor
Years of experience
10+ years
Bio

• Results-focused, highly collaborative and accomplished leader with decades experience managing outbound and inbound marketing and communications for global high-tech, manufacturing, and healthcare organizations targeting both business buyers and consumers
• Passion for building high-performance teams, modernizing marketing operations and demand generation channels, with special expertise in producing multi-channel and integrated campaigns
• Accomplished in such key leadership areas as strategic planning, budgeting, and program analysis for data-driven decision making to manage the customer buyer journey
• Skilled in all phases of planning and managing marketing programs to drive customer demand and revenue, with emphasis on messaging; content planning; market and customer research; marketing automation; sales enablement; channel enablement; branding; digital marketing [including SEM, SEO]; video; television; and print
• Effective in building consensus and coordinating programs with multiple stakeholders to successfully ensure alignment across all business units and affiliated companies and partners
• Effective at establishing and enforcing brand guidelines that ensure a holistic customer journey

CORE COMPETENCIES
• Strategic and GTM Planning
• Customer Analysis and Segmentation
• Market Research
• Account-Based Marketing
• Demand Generation
• Lead Generation
• Marketing Ops and Analytics
• Marketing Automation
• Customer and Lead Lifecycle Management
• Marketing Campaigns
• Outbound Marketing
• Inbound Marketing
• Public Relations
• Field Marketing and Events
• Digital Marketing
• Customer Engagement
• Biz Dev and Channel Marketing
• Sales Enablement
• Change Management
• Budget Management
• Brand Development
• CEB Challenger™ Messaging

Interesting Projects and Accomplishments
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