15 years of experience driving strategic initiatives, product planning, audience segmentation strategy, consumer research, and digital marketing GTM for Fortune 500 companies. Expertise includes taking on large and difficult problems and effectively driving resolution.

Proven track record of driving product and customer impact; informing and influencing business direction and strategizing for large scale consumer products (Windows, Windows Phone, Windows Live, American Express Cards, American Express Affiliate Program) across multiple release cycles.

Skilled at driving strategic insights, creative problem solving, and at achieving alignment across partners and senior leadership for successful product launch experiences.

Specialties:
• Strategic Planning
• Product Planning
• Digital Marketing
• Branding
• Customer Insights & Audience Segmentation
• GTM Marketing
• Partner Marketing
• ISV Marketing
• Mobile Marketing