Carter Lusher is an analyst relations (AR) professional focused focused on driving top-line revenue growth. In addition, Lusher is an independent observer of the IT industry, and IT disruption and innovation. Follow Carter on Twitter at @CarterLusher
The graphic in the banner is from my complimentary webinar for the AR community: "IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?" From 2000 to 2013 it was thought that social media (e.g., Twitter, Facebook, blogs, et cetera) would pose an extreme threat to the IT industry analysts. However, that threat did not materialize as well run analyst firms grew dramatically throughout social media's rise. That said, there are a new set of potential disruptors to analyst influence that IT vendors need to track in order to fine-tune their analyst relations strategy and tactics.