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55 Points
9 Years
User Activity
About 8 years ago
For small volumes (ie few millions lines), any tool will do. It changes when you're dealing with larger volumes (hundreds of millions of lines and up), or when you want to do really rich discovery. It is then that associative technology such as Qlik will show its strengths.
About 9 years ago
Answered a question: When evaluating Business Intelligence Tools, what aspect do you think is the most important to look for?
Flexibility it gives to the end user to discover and explore without being constrained by (by IT) pre-defined 'search trajectories' / access paths
Experience
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Answers
About 9 years ago
BI (Business Intelligence) Tools
Comments
About 8 years ago
BI (Business Intelligence) Tools
About me
Seasoned European B2B marketing professional with 25 years of experience in the hi-tech
industry. For the last 20 years, focused on enabling companies to more effectively market and
sell. Relentless focus on lead management, pipeline building & funnel management, revenue
performance management and marketing–sales alignment in large pan-European, complex
organizations and smaller high growth companies. Through a combination of analytical skills,
managerial capabilities and relational skills, this results in a strong capability to bridge different
functions in an organization, and improve the contribution of marketing to sales pipeline and
revenue and make the marketing and sales teams more productive.
PERSONAL
A business led, insightful and strategic manager who sets clear goals and provides effective
leadership. Creative, energetic, passionate and quick thinking with a good think/do balance.
Internationally successful and culturally adept. Thrives on challenges in a high-growth
environment. Change agent. ENTJ (Myers-Briggs).
Specialties
Pipeline Development and Acceleration, Lead Management, Marketing Performance
Management, Marketing Effectiveness driving measurable marketing ROI, Marketing
