Develop customer insights which assist HP management in making decisions regarding their business unit. Specialize in advisory and analysis in global campaign development, field execution, partnership structures, MDF, event execution and integrated marketing communicsations. Past activities inlcuded developing and managing teams in business development, SMB and commercial sales force, global alliances marketing and partner marketing.
--Global Campaign Development
--Global Channel Strategy Development and Execution
--Global Field Marketing Development and Execution
--PR and Analyst Relations
--Alliance Relations and Marketing Program
Acquisitions: Managed 4 acquisitions, 2 public and 2 private
Strategic Planning and Strategic Relations with Microsoft & Intel