it_user11358

50 POINTS5 YEARS
Job function
VP Marketing
Company size
51-200 Employees
Industry
Tech Vendor
Years of experience
10+ years
Since Oct 2013, it_user11358's postings have been viewed 18 times on IT Central Station.
Bio

A results oriented leader that excels in developing new markets and products. Expert in B2B demand generation, ecommerce, brand/message development and marketing automation (CRM). Proven results building alliances and driving revenue with software, reseller, and OEM partners. Demonstrated success leading start-up and global corporate teams.

Specialties: Markets: SaaS, SMB, enterprise mobility, software development, imaging, PLM, MCAD, real-time video, animation, technical workstations, print and promotional products.

Global Demand Generation: online marketing, SEM/SEO, re-targeting, reseller programs, social media, CRM (Salesforce.com), marketing automation (Marketo), e-commerce, web analytics (Omniture), direct mail, tradeshows

Product Marketing: segmentation, positioning, brand and messaging strategy, PR, corporate communications

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