A results oriented leader that excels in developing new markets and products. Expert in B2B demand generation, ecommerce, brand/message development and marketing automation (CRM). Proven results building alliances and driving revenue with software, reseller, and OEM partners. Demonstrated success leading start-up and global corporate teams.
Specialties: Markets: SaaS, SMB, enterprise mobility, software development, imaging, PLM, MCAD, real-time video, animation, technical workstations, print and promotional products.
Global Demand Generation: online marketing, SEM/SEO, re-targeting, reseller programs, social media, CRM (Salesforce.com), marketing automation (Marketo), e-commerce, web analytics (Omniture), direct mail, tradeshows
Product Marketing: segmentation, positioning, brand and messaging strategy, PR, corporate communications