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55 Points
9 Years

User Activity

Over 9 years ago
These are very different solutions built for differing business and technology strategies. Demandware is regarded (and priced) at the high end of the SAAS based eCommerce solution alternatives, and has a very robust enterprise class solution. Magento is not SAAS, gives you…
Almost 10 years ago
There are many tools of varying capabilities in this area, which cater to varying size companies. Quick top-line of the 'Marketing Automation Platform' toolset, which is actually a super-set of capabilities beyond salespeople monitoring prospect activities. These platforms…

About me

Bill Parkes, founder of Chief Digital Advisors, LLC, has focused his career on the intersection of business strategy, technology and the customer, synthesizing technology and consumer trends to develop innovative digitally enabled strategies for companies ranging from startups to F50 global enterprises.

Bill is passionate about driving business results and building successful businesses by applying his deep technical knowledge to identify ways in which technology can accelerate business results. He has spoken nationally at Search Engine Strategies, Search Marketing Expo and SXSW Interactive on a range of topics including social media strategy, search marketing, Facebook strategy and SEO.

Just a few of the brands that Bill has had the opportunity to impact include BestBuy, Cabella's, Comerica Bank, Nortel Networks, Procter and Gamble, SanDisk, Samsung, Taleo and Toshiba.

Enterprise-wide Specialties: Business Strategy, Strategic Planning, Technology Capability Building, Initiative Governance, Digital Strategy and Enterprise Customer Data Strategy

Digital Specialties: Technology Road-mapping, Digital Marketing Strategy, Demand Generation, E-Commerce, Marketing Automation, Online Marketing, SEO, Social Media Integration, Social Media Marketing Strategy, Website Development and Optimization, Technology Architecture, Analytics and CRM