it_user235464

55 Points5 Years
Real User
Job function
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX |
Company size
51-200 Employees
Industry
Media Company
Years of experience
10+ years
Company name
DZone/AnswerHub
Since May 2015,
it_user235464's postings have been viewed
46 times
on IT Central Station.
Reviews, Articles & Questions
Bio

ctsmithiii@gmail.com | ☎ (919) 306-5876

Thank you for reviewing my profile.

► BRIEFLY
I help companies increase revenue by generating and nurturing leads, measuring and improving customer satisfaction and customer experience by collecting and analyzing data to provide innovative solutions to business problems.

Companies benefit from my work by:
♦ Greater awareness, traffic and leads.
♦ Differentiation, and nurturing, of marketing qualified leads to sales qualified leads.
♦ Improving customer satisfaction and customer retention.

► EXPERIENCE
Worked with clients in 18 different industries (Chemicals/Allied Products, CPG, Education, Energy, Financial Services, Healthcare, IT, Insurance, Leisure/Recreation, Manufacturing, Non-Profits, Paper, Professional Services, Publishing/Media, Real Estate, Retail, Telecommunications and Transportation).

♦ Helped 850 Farm Bureau agents meet 12-month sales goals in under 13 weeks.
♦ Helped double company billings from $12 million to $24 million in two years.
♦ Helped P&G identify optimum price differential for Bounce versus generic fabric softeners.

► WHAT I DO
I use my experience, knowledge and skills to:
1) Solve business problems.
2) Obtain insights from employees to enhance engagement.
3) Obtain insights from prospects, customers and channel partners to improve revenue.

►► HOW I'M DIFFERENT ◄◄

I obtain insights from analytics AND qualitative research to solve business problems.

Certified Marketing Automation Professional.

Certified Voice of the Customer Professional.

Specialties: Strategy, Business Logic, Insights, Analytics, Marketing Automation, Buying Cycles, New Product Development, Public Relations, Database Marketing, Customer Satisfaction, NPS, Quantitative & Qualitative Research, VOC, Lead Generation, Channel Management, CRM, Social Media, SEO, B2B, B2C, Competitive Analysis, Digital Marketing, Inbound Marketing, Content Marketing

Familiar with SAS, SPSS, Eloqua, Marketo, Silverpop, Act-On and Radian6.