it_user273882

55 Points5 Years
Vendor
Job function
Director, Global Demand Center
Company size
5,001-10,000 Employees
Industry
Tech Company
Years of experience
10+ years
Since Jul 2015,
it_user273882's postings have been viewed
2 times
on IT Central Station.
Reviews, Articles & Questions
Bio

Oversee Global Demand Generation at McAfee mainly thru Marketing Automation platform (Eloqua). The Global Demand Center is controlling every email sent from annual conference to local country event invitation, ensuring segmentation, legal compliance as well as branding and tactics best practices.
The GDC is a core component of the marketing business unit by keeping the whole organisation on the edge of the technology and modern marketing by investing early in new technologies and marketing tactics (Predictive Analytics and Scoring…).
This is where all the dots are being connected, from Product Solution Marketing, to Field Marketing via branding, privacy office, the global demand center ensure the quality and performance of the marketing group.