*SaaS, Cloud, Web
*Information/Cyber security
*Service Desk and ITSM
*Business development
*Marketing, GTM and business strategy
*Sales and marketing alignment
*Effective web based lead conversion
*Lead Nurturing, Marketing Automation (Marketo, Pardot)
*Salesforce.com lead process
*Low-budget, guerilla marketing
*Product Marketing
*Positioning, brand building and marketing collaterals
*Marketing programs
*Competitive analysis
*Business plans
*Funding projects
*Startup and established companies

*Combining the art and science of marketing and business strategy

Following my extensive experience in both strategic and product marketing roles together with my experience in 'pure' marketing, I began using the most advanced analytics and online marketing tools.
Combining creativity with strong analytical capabilities I focus on Effective Marketing and Strategy

My experience spans, Business Development, global Marketing, Sales-Marketing Alignment and Business Strategy in a variety of roles including: Product Management, Product Marketing, Online Marketing, Advertising, Sales Engineering and Strategic Consulting

Key activities: Dialog and cooperation with customers, lead-generation process that meets sales needs, demand generation plans, web-based marketing, social media, lead nurturing, Go to Market plans, event marketing, pipeline development, new product launches, media analytics, global brand recognition and business models.

Online marketing: PPC, SEO, email marketing, webinars, social media, online content, marketing automation.

Intensive international experience spans North America, Europe, APAC, and Israel.

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LinkedIn is a great way to connect and stay in touch, so if you know me, please send me an invitation to join your network (I try to limit my LinkedIn contacts to people I know and business collaborations).

Common misspells of my name: Ofir Shalitin, Offir Shalitin, Ophir Shlitin, Ophir Shalitan, Ophir Shalatin, אופיר שליטין