Highly accomplished Digital Communications and Marketing Professional with strategic and hands-on experience developing, managing and executing successful programs in alignment with business objectives. Skilled in creating highly effective content and incorporating effective lead generation tactics to increase visits to all web properties. Talented at building and implementing sound content marketing strategies by leveraging a proficiency with identifying media opportunities and a strong analytical approach. Known for being an articulate communicator with proven success interacting with colleagues, senior management, and vendors.
Key marketing strengths include:

• B2B & B2C Digital & Social Initiatives
• Digital Content Strategies & Optimization
• Demand/Lead Generation Integration
• SEO/Search Marketing & Strategies
• ECM Integration & Digital Distribution
• Introduction of new/advanced web technologies
• SEO Copywriting, Editing and Creation
• Social Media & Mobile Integration
• Web Presence Optimization (WPO) Evangelist
• Analytics, Reporting & Dashboards

Testimonial: Search Professional Uses BrightEdge to Un-Silo SEO and Empower Content Creators at Several Organizations: https://www.brightedge.com/resources/videos/search-professional-uses-brightedge-to-empower-content-creators