I have been in the PPC industry since last 5 years. Worked with 2 US based organizations as a PPC – Manager. I am experience in running small individual accounts as well as worked for a large agency account having more than 50 accounts. I have worked with over 200 clients and studied thousands of niche markets. I has created and manager ppc campaigns on Google, Bing as Facebook as well. I love to deliver value to my clients and have a long term relations with them. I believe in providing custom solutions to each and every client. So the plan and strategy will be set according to your need, your requirement and nature of your niche. I believe that with continuous testing and optimization ppc campaigns can be improve day by day.