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Over 10 years of corporate and agency public relations, analyst relations, and inbound marketing communications experience in the high tech industry, mostly focusing on B2B enterprise and SaaS software and application development, including Agile methods and compliance.
Community Management and Social Media Marketing
Search Engine Optimization through Agile methods
Creating, developing and managing corporate and customer content on blogs
Generating the ideas, concepts and customer or analyst participation for Webinars and marketing programs, including emails for Salesforce marketing automation
Ability to fill in as product marketing manager and create the go-to-market plans that facilitate stronger awareness and sales growth. Video demonstration orchestration. Customer requirements.
Specialties: Developing and executing public relations and social media plans supporting software companies' corporate initiatives to build favorable brand image and thought leadership, generate leads, garner media, analyst and blog coverage, build Customer Communities, generate favorable testimonials, influence the influencers and brand advocates, improve Web 2.0 presence, SEO, and ultimately drive sales.
A company's brand is only as strong as the dialogue between it and its customers - know them!