ESTABLISH CONFIDENCE | BUILD TRUST | DELIVER EXCEPTIONAL VALUE

Mike is a dynamic entrepreneur that is highly accomplished as a sales and marketing professional. He has a very strong background in business software, engineering, logistics, supply chain, information technology, and domestic and international sales management. He has the exceptional ability to explain complex concepts in non-technical terms; understand the customer's perspective; and bridge the gap between sales and development or IT. Mike has a strong professional network; he easily builds long-lasting relationships at all organizational levels. Mike is a collaborative team builder, equally comfortable in start-ups turnarounds, or Fortune 500 environments.

Mike is the Managing Partner and co-founder of Datasentials, a company focused on helping companies increase revenue and profits. Mike is a 24 year technology veteran with over 20 years of senior sales management experience. He has led highly specialized technical sales teams focused on software applications. His teams have specialized in transportation management, supply chain management, software technology, plant floor automation, data acquisition, manufacturing execution systems, customer relationship management and the integration to enterprise resource planning systems across many industries.

In Mike’s previous role as Vice President of Sales, he focused on new business development for a marketing execution and fulfillment firm. In this role, he developed new opportunities in Fortune 500 companies where he would regularly discuss solutions with executive management. Prior to this role Mike was the General Manager of a transportation management organization which focused on building software applications for the transportation management industry as well as the installation and integration of these systems.

Previously, he was the Executive Vice President of Sales and Marketing for Catalyst International in Milwaukee, WI, a supply chain management solution provider in the warehouse management systems space. Before joining Catalyst International, Mr. Pridavka was responsible for worldwide sales for Rockwell Software Inc., also in Milwaukee and the leader in plant floor automation and information software solutions. In his tenure at Rockwell, Rockwell Software became the leader in the industry for automation plant floor solutions. He has extensive international business experience as well as start-up and turn-around expertise.

Mr. Pridavka holds a Bachelor of Science Degree in Mechanical Engineering from Tri-State University (now Trine University) in Angola, Indiana