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7 Years
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User Activity

About 4 years ago
Last week was the annual FSUG Conference, held in London. This year there were north of 350 attendees - partners and clients. The Conference typically covers review of the product and forthcoming roadmap, specific focus groups on different aspects of the product, and the…
About 4 years ago
Hi Orlee, Thought I would comment on this from an Apteco FastStats perspective. The core BASE product is trainable in around a day, and then Advanced training can follow. Whilst this is not totally intuitive, software always ends up striking a balance between intuitive and…
Over 4 years ago
Very useful update this morning with the team from Apteco. Lots of new features and functionality about to be released from Twitter integrations to web portal dashboarding, distributed processing in Amazon via CloudStage. Forthcoming user conference will reveal more…
Over 4 years ago
FastStats system is productionised through a utility called FastStats Designer. there is some further detail on this in the following blog http://www.adroitinsight.com/faststats-designer-blog-20140123/
Almost 5 years ago
Hi everyone, Just a heads up to say we are planning to do a review of an application called Cygnus from The Software Bureau http://www.thesoftwarebureau.com/ which is in wide use in the UK as a data processing/quality platform. Our team has been working with it for 10 yrs…
Almost 5 years ago
Hi everyone, Scarily I started working in Marketing IT back in the 1980's on ICL mainframes, with components like SPSS-X (yes green on black prompt was the GUI), and have worked with various technologies in the CRM/Database/Analytics/ESPs/Data Management/Web Analytics…
Over 7 years ago

About me

Data entrepreneur, who uses his experience to develop value out of data for organisations. Have founded a number of data and digital businesses, that have worked for clients in financial services, automotive, government, not for profits, retail, telcos and utilities.

Adroit offers data planning & strategy, and undertaking insight and analysis as well as providing strategic & implementation skills to help clients apply their data to practical marketing situations. This spans both the offline and online worlds. We have some highly innovative solutions from analytics systems, web, social and mobile knowhow.

Nigel cofounded the INSIGHT SIG (Special Interest Group) for the Institute of Fundraising.
IT Editor of the Journal of “Nonprofit and Voluntary Sector Marketing”, and on the Editorial board of the “Journal of Database Marketing” produced by Henry Stewart Publications. Nigel has been a Fellow of the IDM (Institute of Direct Marketing), and a Fellow of the CIM (Chartered Institute of Marketing).

Any specialisms? A few. Gaining a genuine single view of customers activity through the integration of data and information sources from transactional, research and online data.

Specialties: Developing database marketing solutions for clients
Market Research
Online & Digital Strategy
Consulting on Marketing & Data Strategy
Analysis