Data entrepreneur, who uses his experience to develop value out of data for organisations. Have founded a number of data and digital businesses, that have worked for clients in financial services, automotive, government, not for profits, retail, telcos and utilities.
Adroit offers data planning & strategy, and undertaking insight and analysis as well as providing strategic & implementation skills to help clients apply their data to practical marketing situations. This spans both the offline and online worlds. We have some highly innovative solutions from analytics systems, web, social and mobile knowhow.
Nigel cofounded the INSIGHT SIG (Special Interest Group) for the Institute of Fundraising.
IT Editor of the Journal of “Nonprofit and Voluntary Sector Marketing”, and on the Editorial board of the “Journal of Database Marketing” produced by Henry Stewart Publications. Nigel has been a Fellow of the IDM (Institute of Direct Marketing), and a Fellow of the CIM (Chartered Institute of Marketing).
Any specialisms? A few. Gaining a genuine single view of customers activity through the integration of data and information sources from transactional, research and online data.
Specialties: Developing database marketing solutions for clients
Online & Digital Strategy
Consulting on Marketing & Data Strategy