My experience spans a variety of Product and Marketing roles but stems from a singular passion for creating and communicating value. I have enjoyed shaping the experience of hundreds of millions of users, prospects and customers for over twenty years and I equally enjoy developing collaborative high-performing teams and businesses. I have a keen instinct for the market and a disciplined outcome-driven approach to all aspects of product and marketing management.

Expertise:

Business Leadership – executive leadership teams, program leadership, organization design, team building and management, training, budget responsibility, vendor and contractor management

Marketing – content marketing, brand strategy and management, lead generation, advertising, messaging, campaign design, social media, sales enablement

Product Management – strategy, roadmap planning, go-to-market, functional requirements, priority management, market research, customer councils, A/B testing, performance analytics

User Experience Design – user-centered interaction design, prototypes, wireframes, task and application flow, taxonomy, focus groups, usability testing, persona development, application and website design

Creative and Content Direction – corporate and product branding, creative and art direction, graphic design, corporate communication, content strategy, collateral, video direction, SEO

Process Management – Agile process design and optimization, Lean business practices, Scrum and Kanban

Software Development – Web site and application development and management, e-commerce, CMS, CRM, analytics, mobile, SaaS