Susan Saurage-Altenloh specializes in designing research strategies and producing results that meet clients' information needs – completely and exactly. Her 20+ years of experience include facilitating more than 15,000 qualitative sessions, completing thousands of quantitative studies, and securing a reputation for producing reliable, timely, applicable results.
Her firm, which stays on the early adoption curve of new techniques and methodologies, has won several national and regional awards for its creative and unique research approaches to secure critical, usable information for marketing and strategic planning purposes.
Specialties: Industry specialties: B2B, advertising, healthcare, energy, O&G, transportation, manufacturing, air/water quality, social issues, government contracts, employment and recruiting, entertainment venues, food and beverage
Methodologies: Quantitative by telephone, web surveys, mobile studies. Qualitative via focus groups, online groups/bulletin boards, in-depth interviews, ethnography, cam groups, mobile qualitative, experience mapping and more.