HubSpot is a company based in Cambridge, Massachusetts that develops and markets a software product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. HubSpot was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding from Larry Bohn, General Catalyst Partners, David Skok, Matrix Partners, Rob Theis, Scale Venture Partners, Sequoia Capital, Google Ventures, SalesForce and Fidelity. The company advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.
SAS Institute is an American developer of analytics software based in Cary, North Carolina. SAS develops and markets a suite of analytics software, which helps access, manage, analyze and report on data to aid in decision-making. The company is the world's largest privately held software business SAS has developed a model workplace environment and benefits program designed to retain employees, allow them to focus on their work, and reduce operating costs. It provides on-site, subsidized or free healthcare, gyms, daycare and life counseling services.
