Pega vs ServiceNow

Pegasystems Inc. is a publicly traded American software company based in Cambridge, Massachusetts, with offices throughout North America, Europe and Asia. It has several products that focus on customer service and predictive analytics. Pegasystems was founded in 1983 by CEO and Chairman Alan Trefler. The company went public in 1996 and began trading on NASDAQ under the symbol PEGA. Pegasystems' customers are in various sectors such as financial services, insurance, healthcare, communications & media, life sciences, and government.

ServiceNow is a platform-as-a-service provider of enterprise Service Management software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as Salesforce.com's Force.com offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.