We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"The solution helps me to structure and track marketing and sales emails."
"It's my understanding that the initial setup is a straightforward process."
"Ease of editing and creating templates after initial development with the Design Manager."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"Very user-friendly."
"The solution enables the customization of reports."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature is the scoring."
"I like that the solution is flexible."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The product has been stable."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"They're not the cheapest."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"Increase the CRM size for sole proprietors before increasing the fee."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
"It could be more scalable."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Revenue management, attribution, and ABM can all be improved."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Marketo is ranked 4th in Marketing Automation with 20 reviews. HubSpot Marketing Hub is rated 8.2, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager. See our HubSpot Marketing Hub vs. Marketo report.
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