We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"The solution helps me to structure and track marketing and sales emails."
"The tool is very stable and very reliable."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"Customer support is helpful and responsive."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"The most valuable features are the reports, overall usability, and ease of use."
"The ease of maintenance is the most valuable feature."
"It provides good support for really large databases."
"The solution is good for B2B email marketing."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The initial setup was straightforward."
"It is a user-friendly product."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"There are issues with the consistency of notifications."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"They're not the cheapest."
"The cost of the solution has room for improvement."
"The solution could improve by having a more user-friendly interface."
"This product hasn't kept up to date on features."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The product's initial setup process could be better."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution does not have a good database architecture."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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