We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"The solution helps me to structure and track marketing and sales emails."
"It's my understanding that the initial setup is a straightforward process."
"HubSpot Marketing Hub has kept me updated with alerts."
"Ease of editing and creating templates after initial development with the Design Manager."
"The tool is very stable and very reliable."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"Lead scoring has helped with the process of qualifying leads."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"It provides good support for really large databases."
"It is a user-friendly product."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution is stable."
"The solution is good for B2B email marketing."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"They're not the cheapest."
"HubSpot’s scoring is not good."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The product's initial setup process could be better."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
"The solution could improve by having a more user-friendly interface."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The reporting features should be improved."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution does not have a good database architecture."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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