We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Technical support is helpful and responsive."
"The solution helps me to structure and track marketing and sales emails."
"The most valuable features are the reports, overall usability, and ease of use."
"Customer support is helpful and responsive."
"There are customizable templates and we can easily make the templates more dynamic."
"As a CRM tool, it looks good."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"It's my understanding that the initial setup is a straightforward process."
"The most valuable feature is the customization of the solution."
"It has made email marketing quicker and easier."
"It's easy to create email templates and landing pages."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The solution can be easily integrated with Salesforce."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The product is stable."
"Pardot's most valuable feature is its B2B marketing capabilities."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"They're not the cheapest."
"There are issues with the consistency of notifications."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Lacks sufficient free custom fields."
"For new people, the installation of the tool can be difficult."
"The solution lacks integration with Instagram, which is our top problem with the product."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"Pardot must be synced with Salesforce."
"The user interface could be made more intuitive and user-friendly."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, Zeta Marketing Platform and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud and Iterable. See our HubSpot Marketing Hub vs. Pardot report.
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