We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of Oracle CRM is the organization it provides."
"CRM's performance is good, we've never faced any issues with it."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"It has a wide variety of use cases."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"Oracle CRM integrates seamlessly because it's an end-to-end solution."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"The forecasting reporting section was the most useful."
"Salesforce allows for the integration of different data sources."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"It is straightforward to set up."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"We have found the solution to be scalable."
"The automation is great. It saves us a lot of time and it makes us move faster."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The data visualization should be better in Oracle CRM."
"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."
"Oracle CRM should have more integration with different platforms."
"The product is not intuitive."
"The initial setup is complex, it could be improved to be more simplified."
"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."
"The performance could be better."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The processing speed, the way information displays, and scrolling options can be improved."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"The technicality of the solution can be streamlined."
"Clarity around new features could be improved when they are released."
"The cost is always a concern for anyone using a SaaS product."
"Salesforce could benefit by implementing further integration with more platforms."
Oracle CRM is ranked 5th in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews. Oracle CRM is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle CRM writes "Typical configuration, no customization needed and quick to deploy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
