Google Data Studio vs MicroStrategy comparison

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1,609 views|1,760 comparisons
90% willing to recommend
MicroStrategy Logo
6,788 views|4,461 comparisons
93% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Data Studio and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Google Data Studio vs. MicroStrategy Report (Updated: February 2023).
772,679 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Valuable features include advanced integrated analysis and easy implementation.""The ability to integrate with a great variety of data sources.""The ability to design complex data models and equations.""The solution is free so that is a good feature.""I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts.""The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues.""Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like.""This has improved our organization by allowing people to see their data and develop visualizations themselves."

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"In the past, when we had so many legacy systems, with Cognos and others, it was took multiple steps to get what we wanted. Now, it's a seamless integration. We can connect directly, in the form of In-Memory Cubes or live-publish cubes, to the data warehouse, and blend in the data with big data. Not only relational databases, but we can also integrate other third-party files, and create a single-source software.""Stability is great, especially with package deployments. It is very consistent and stable.""Workstation and Desktop on the client side will speed up some development activities.""We pretty much use the knowledge base.​ We feel that Microstrategy's community is a good forum to use.""With all the APIs it's very scalable.""​Technical support is knowledgeable. The right person gets back to us whenever we email them.""The most valuable features are the Visual Insights and the visualizations.""It is definitely customizable. We have been able to put in key metrics and performance indicators, thus it is customizable."

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Cons
"Panels are not as easy to use as other data extraction UIs.""Other tools might be worth considering if you need more advanced features or support for a larger user base.""Stability and scalability an be improved for a full ten.""It's not yet a replacement for a complete BI tool.""When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements.""Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful.""There is a significant degree of sophistication required to compete with Tableau or Cognos.""The tool should come up with data modeling layer features that are present in other products like Power BI."

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"Something I would be interested in is more visualizations, because right now we use SDK to create some. If there were more out-of-the-box options, we would be happy with that.""The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle.""I don't think that they will, but I'd like to see parallel processing, scalable parallel processing.""Its price should be lower. In terms of features, what we have is quite encompassing right now.""Training would be an area that they could improve upon.""​There is room for improvement on the graphs.""Data writeback, and on-the-fly predictive analysis results from R and Python could be improved.""I did not see any additional value of providing one button for installation on the whole platform if it was going to be installed for different servers. You would have to make customization every time. There was no additional value in an installer."

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Pricing and Cost Advice
  • "The tool is free."
  • "The solution is free but the Google Looker is expensive."
  • "The cost is quite affordable based on feature analysis."
  • More Google Data Studio Pricing and Cost Advice →

  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week… more »
    Top Answer:Google Data Studio allows you to set up notifications for dashboard changes, so you don't have to adjust the fields each time manually there's a modification. We connected it to BigQuery tables… more »
    Top Answer:We use Google Data Studio to track company KPIs, create the company dashboard, and generate sales reports to compare sales over time.
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Ranking
    12th
    out of 49 in Reporting
    Views
    1,609
    Comparisons
    1,760
    Reviews
    5
    Average Words per Review
    390
    Rating
    7.4
    Views
    6,788
    Comparisons
    4,461
    Reviews
    12
    Average Words per Review
    572
    Rating
    7.3
    Comparisons
    Also Known As
    Data Studio
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Sample Customers
    Genesys, Shueisha
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company16%
    Manufacturing Company10%
    Financial Services Firm10%
    Educational Organization7%
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer9%
    Insurance Company6%
    Company Size
    REVIEWERS
    Small Business44%
    Midsize Enterprise22%
    Large Enterprise33%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise61%
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    Buyer's Guide
    Google Data Studio vs. MicroStrategy
    February 2023
    Find out what your peers are saying about Google Data Studio vs. MicroStrategy and other solutions. Updated: February 2023.
    772,679 professionals have used our research since 2012.

    Google Data Studio is ranked 12th in Reporting with 8 reviews while MicroStrategy is ranked 9th in BI (Business Intelligence) Tools with 156 reviews. Google Data Studio is rated 7.6, while MicroStrategy is rated 8.2. The top reviewer of Google Data Studio writes "The cloud environment makes it easier to use large volumes of data and collaborate with coworkers". On the other hand, the top reviewer of MicroStrategy writes "A robust solution for powerful data analytics". Google Data Studio is most compared with Amazon QuickSight, Tableau, Microsoft Power BI, Looker and Zoho Analytics, whereas MicroStrategy is most compared with Microsoft Power BI, Tableau, IBM Cognos, SAP BusinessObjects Business Intelligence Platform and Qlik Sense. See our Google Data Studio vs. MicroStrategy report.

    We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.