We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It has made email marketing quicker and easier."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The product is stable."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The solution can be easily integrated with Salesforce."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The most valuable feature is the ability to get quotes out in a timely manner."
"It is a great solution. I like its stability, scalability, and performance."
"It has excellent lead and opportunity tracking."
"It is very easy to use from a marketing standpoint."
"We use this solution for reporting, pipeline generation, and forecasting."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The solution lacks integration with Instagram, which is our top problem with the product."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Lacks sufficient free custom fields."
"The user interface could be made more intuitive and user-friendly."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Pardot must be synced with Salesforce."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"It should contain artificial intelligence, in my opinion."
"The processing speed, the way information displays, and scrolling options can be improved."
"The solution can be difficult to set up for non-technical individuals."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
Pardot is ranked 6th in Marketing Automation with 12 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo and Iterable, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
