We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Salesforce allows for the integration of different data sources."
"Salesforce is constantly evolving and have a good release cycle."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"It is easy to use."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The automation is great. It saves us a lot of time and it makes us move faster."
"We have found the solution to be scalable."
"The most valuable feature for me is the flexibility to consolidate the products."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"SAP CRM's most valuable at a branch level."
"The user interface is excellent."
"It was comfortable setting up the tool."
"We like that this solution has made our whole accounting function paperless."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"SAP CRM is a scalable solution."
"We have struggled to get resolution of support tickets from the Salesforce team."
"They could improve the product's data integration functionality for larger companies."
"An additional feature needed would be better capacity for personalization."
"Marketing Cloud's forecasting could be improved."
"The product could use a little bit of BI in the sense of rule-based building."
"The solution can be difficult to set up for non-technical individuals."
"The pricing is a bit high."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"When features do get added, we would like the product to notify us in a timely way."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"In the future, machine learning and artificial intelligence functionality need to be included."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
"The solution is expensive."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"In terms of stability, there are some latency issues."
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 52 reviews while SAP CRM is ranked 4th in Marketing Management with 40 reviews. Salesforce Marketing Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM and Oracle CRM. See our SAP CRM vs. Salesforce Marketing Cloud report.
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