Dell XtremIO vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell XtremIO and Pure Storage FlashBlade based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashBlade Report (Updated: March 2024).
772,649 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""The most valuable feature of this solution is reliability.""The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes.""Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues.""Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates.""The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.""The initial setup was extremely simple and straightforward.""One of the best features is the support, which is excellent."

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"The performance is good, which is important.""The program is very stable.""I like the deduplication and auto-tiering features.""The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're continuously improving their research and development.""The speed is extremely valuable.""It is great for applications like Microsoft Exchange, ERP, SQL and VDI; basically saved the VDI buy-in from users, as now performance was seamless in comparison to a physical PC.""It was very easy and straightforward to setup.""Linear performance – The XtremIO wasn’t the fastest in all tests against other all flash arrays, but even with a massive workload, the response time and user experience were absolutely predictable with no sharp drop-offs."

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"Speed and ease of use are the two most valuable features.""It performs well and it is also very fast.""The main feature I have found to be product replication.""It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams.""The initial setup is pretty easy and simple.""The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time.""I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good.""It's very easy-to-use."

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Cons
"The software layer has to improve.""I would like to see replication and DR features in the next release of this solution.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""The UI for this solution needs to be improved.""You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me.""There is room for improvement in the pricing of the product.""In the next release, I would like to see real-time analytics for further insight into consumption models.""We would like to see VNC integration or be able to use Pure Storage with VNC."

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"It needs a way to determine the deduplication of each LUN and what the impact would be if we were to move data from one LUN to another.""Management and reporting need improvement.""Ease of use is key in the converged and hyper-converged world that requires administrators to have both hypervisor and storage skills.""XtremIO needs to be lower priced. It also needs better endpoints and scalability.""In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication.""The implementation isn't exactly complex, but the solution should have some enhancements in it to make the process more centralized.""This solution is geared toward enterprise-level companies. Small and medium-sized businesses would find it extremely expensive.""They can improve the product by providing an HTML5-based interface instead of the Java GUI based application."

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"I would like to see the licensing fees improved as well as the price per terabytes.""It's on the expensive side, as expected for a niche product.""Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes.""I want efficiency. FlashBlade doesn't have efficiency now.""It would be nice if you could store file-based in the same box with the same technology.""In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does.""There is some room for new features related to authentication and integration with Kubernetes, and other solution using S3 Bucket.""The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

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Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
  • "This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
  • "It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
  • "It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
  • "XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
  • "Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
  • "It is costly but worth it."
  • "With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
  • More Dell XtremIO Pricing and Cost Advice →

  • "We used a reseller for the purchase."
  • "Our customers have seen a reduction in TCO."
  • "I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
  • "Our licensing is renewed annually."
  • "Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
  • "The price is a little high."
  • "In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
  • "The price of this solution could be made more affordable."
  • More Pure Storage FlashBlade Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Questions from the Community
    Top Answer:Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
    Top Answer:The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it… more »
    Top Answer:The tool's pricing is higher than competitors.
    Top Answer:The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power… more »
    Top Answer:Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement… more »
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    REVIEWERS
    Financial Services Firm29%
    Healthcare Company14%
    Insurance Company11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm16%
    Manufacturing Company10%
    Healthcare Company6%
    REVIEWERS
    Manufacturing Company18%
    Financial Services Firm18%
    Energy/Utilities Company12%
    University12%
    VISITORS READING REVIEWS
    Educational Organization36%
    Computer Software Company9%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business35%
    Midsize Enterprise29%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise16%
    Large Enterprise60%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise10%
    Large Enterprise67%
    REVIEWERS
    Small Business29%
    Midsize Enterprise23%
    Large Enterprise49%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    Buyer's Guide
    Dell XtremIO vs. Pure Storage FlashBlade
    March 2024
    Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashBlade and other solutions. Updated: March 2024.
    772,649 professionals have used our research since 2012.

    Dell XtremIO is ranked 26th in All-Flash Storage with 48 reviews while Pure Storage FlashBlade is ranked 16th in All-Flash Storage with 31 reviews. Dell XtremIO is rated 7.6, while Pure Storage FlashBlade is rated 8.8. The top reviewer of Dell XtremIO writes "Suitable for high IOPS and helps get backup in ten minutes ". On the other hand, the top reviewer of Pure Storage FlashBlade writes "A high-performing and scalable solution that improves data performance for S3 workloads". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Pure Storage FlashArray, Dell Unity XT and NetApp AFF, whereas Pure Storage FlashBlade is most compared with Dell PowerScale (Isilon), VAST Data, MinIO and Pure Storage FlashArray. See our Dell XtremIO vs. Pure Storage FlashBlade report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.