Google Analytics vs Tealium comparison

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1,125 views|985 comparisons
89% willing to recommend
Tealium Logo
94 views|84 comparisons
100% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Analytics and Tealium based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics.
To learn more, read our detailed Web Analytics Report (Updated: May 2024).
772,649 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.""The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.""As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.""It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.""Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

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"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter.""It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.""Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools."

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Cons
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.""An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.""Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others.""They can improve their Android app.""The sampling of data is definitely a pain point since we don't have an actual understanding of the data.""If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

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"Tealium lags is in the tag templates.""We did have a couple of incidences where the CDN was possibly not resolving."

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Pricing and Cost Advice
  • "The installation cost is really low and does not require a team with a super performance to run."
  • More Google Analytics Pricing and Cost Advice →

  • "It's not as expensive as other tools."
  • More Tealium Pricing and Cost Advice →

    report
    Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.
    772,649 professionals have used our research since 2012.
    Ranking
    2nd
    out of 32 in Web Analytics
    Views
    1,125
    Comparisons
    985
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    2nd
    out of 6 in Tag Management
    Views
    94
    Comparisons
    84
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Learn More
    Tealium
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    Overview
    Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Tealium is a versatile tool acclaimed for its effective tag management, seamless data integration, accurate audience segmentation, and real-time data processing. It boosts organizational efficiency, enhances personalization, and supports dynamic decision-making, making it a vital asset for improving digital marketing efforts and data governance in various enterprises.

    Sample Customers
    Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
    L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day
    Top Industries
    REVIEWERS
    Marketing Services Firm27%
    Media Company18%
    Training & Coaching Company18%
    Cloud Solution Provider9%
    VISITORS READING REVIEWS
    Educational Organization14%
    Financial Services Firm14%
    Computer Software Company12%
    Insurance Company6%
    VISITORS READING REVIEWS
    Financial Services Firm22%
    Computer Software Company15%
    Healthcare Company8%
    Insurance Company8%
    Company Size
    REVIEWERS
    Small Business88%
    Midsize Enterprise6%
    Large Enterprise6%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise20%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise10%
    Large Enterprise69%
    Buyer's Guide
    Web Analytics
    May 2024
    Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: May 2024.
    772,649 professionals have used our research since 2012.

    Google Analytics is ranked 2nd in Web Analytics while Tealium is ranked 2nd in Tag Management with 3 reviews. Google Analytics is rated 8.4, while Tealium is rated 9.4. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, the top reviewer of Tealium writes " Simplifies tracking and reporting of website data, and extension allows for easy manipulation of tags and site tracking". Google Analytics is most compared with Segment, Amplitude, Matomo, WalkMe and StatCounter, whereas Tealium is most compared with Segment and Ensighten.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.