HPE 3PAR StoreServ vs NetApp AFF comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between HPE 3PAR StoreServ and NetApp AFF based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed HPE 3PAR StoreServ vs. NetApp AFF Report (Updated: March 2024).
771,157 professionals have used our research since 2012.
Q&A Highlights
Question: Comparison - NetApp AFF 8020 vs. HP 3PAR Storeserv 8200 2N FLD Int Base
Answer: The best honest answer really anyone can give is that it depends. Pricing in and of itself has so many variables including the nature of the deal, the technical need (what I'm sure you're after), and quite honestly the competition. These factors all come into play. My advise is that my Solutions Architect who is an SME in both of these brands has already commented on this blog and I'm sure he would be more than happy to provide an hour of his time to truly properly answer your question. My goal is to always agnostically solve pain points and craft solutions. If we can assist please reach out to me via email at nsilverthorne0118@gmail.com.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion.""The solution is scalable.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""The most valuable feature of this solution is its ease of use.""Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.""The most valuable features of this solution are its ease of use and performance.""It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good.""The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

More Pure FlashArray X NVMe Pros →

"It is a stable solution.""We have our backups set up to replicate between two sites, then we also have our storage set up to replicate between two sites.""With our 3PARs, we have never lost data.""HPE 3PAR StoreServ has been stable.""The most valuable feature of HPE 3PAR StoreServ is its online upgrades.""The initial setup was straightforward.""It has been very stable. We've had very minor issues, but I've loved how HPE is proactive on letting us know. Usually, they let us know before we notice it ourselves and they already have a solution for us. It has been great that way.""We use for our tier one and two apps, so they can do failover, synchronous replication."

More HPE 3PAR StoreServ Pros →

"Its top-tier performance ranks as the most valuable aspect.""NetApp AFF is very good at cleaning up your storage.""With the new version, they have the FabricPool which works for me. I can extend the hyperscaler storage.""Switching to AFF has improved the performance of a lot of our virtual machines in a VMware environment. The number of support tickets that we receive has fallen to almost zero because of this, so it's been a real help for our virtual server support team.""I would say the consistency with the ONTAP versions and the speed and performance from the flash.""The most valuable features are the performance and the storage efficiency, due to the compression and deduplication... The efficiency is very important because we can buy fewer disks for more data.""NetApp AFF handles tier-one workloads, including home drives, departmental shares, group shares, and application shares.""Most of our business-critical systems are provisioned from the NetApp AFF system. Compared to others, we have a minimal latency. Configuring the DR for high availability or migrating the volumes from one box to another is pretty easy with NetApp AFF."

More NetApp AFF Pros →

Cons
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""There is room for improvement in the pricing of the product.""In terms of what needs improvement, the dashboard and management could be simplified.""There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""We would like to see VNC integration or be able to use Pure Storage with VNC.""The tool's portfolio is minimal. It is expensive.""The UI for this solution needs to be improved.""Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe Cons →

"We had a minor error when we were configuring this system, which initially detracted from its overall stability.""Sometimes the required upgrades have been a little bit involved: "You have to do this before you do this," and I want them to explain to me why. It's more work than it should be.""While the stability is pretty good, it could always be improved upon.""Needs more flexibility and expansion, and also relocation, a cloud solution.""HPE 3PAR StoreServ's pricing could be cheaper.""In the next release, I would like to see faster upgrades, where it's really transparent to our host and our end-users.""The GUI interface could be improved. I have been having trouble with one issue in particular. If you look at the DC and DR, if there is a communication break and the link went down—so the data is not replicating from DC to DR—there is no way to find out how much data is ready for transmission. Only the size of the data that needs to be transferred after the link comes up. If the firewall link is down, there is no way of seeing how much data is waiting to be transferred. This is a weak point of 3PAR.""I think cloud integration would probably be the biggest part, because that's where everyone is going and the seamless integration between on-premise and cloud is an important part of any IT strategy today."

More HPE 3PAR StoreServ Cons →

"We don't have many issues related to the appliance itself. In terms of the OS, we do get some hiccups here and there.""It would be nice to have better integration between SRM and VMware, as I've had some issues with that.""I would like to see NetApp improve more of its offline tools and utilities.""AFF could introduce different subscriptions on the platform.""I would like it to be an IP as our network is mainly IP-based.""On the fiber channel side, there is a limit of sixteen terabytes on each line, and we would like to see this raised because we are having to use some other products.""The ONTAP S3 implementation is not feature-complete as compared to StorageGRID. We had to move our lakeFS instance from ONTAP S3 based on AFF to StorageGRID.""Migrating from a public cloud to on-prem or on-prem to a cloud can be a bit complicated. They have their own solution, but it should be easy to use."

More NetApp AFF Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "It's very reliable and it was cost competitive with other arrays at the time that we purchased it."
  • "The main issue with 3PAR right now is its cost problem. Right now, there are some other storage cabinets that can do what 3PAR can do. Now, they can do it as well with a more revised budget."
  • "To be more competitive, as customer, we need a more aggressive price that includes all the licenses available."
  • "Nowadays, from a storage point of view, there are so many vendors in the market. So cost is one of the factors that pushed us to go with HPE 3PAR. Cost-wise they're pretty competitive."
  • "As a school, we always have​ low budgets. We are a nonprofit organization. We do not have too much budget, so we care about prices, discounts, and especially about the product quality. The last 16 years, we have been an HPE customer. We are very much happy with HPE products."
  • "It is fairly inexpensive to scale."
  • "Budget wise, 3PAR is a lot of money compared to other solutions, but what is in the 3PAR integration that customers are getting now from the Nimble and InfoSight acquisitions, it is worthwhile."
  • "For the price that we were able to acquire it, we have seen it give us the performance and stability that we require to run our enterprise."
  • More HPE 3PAR StoreServ Pricing and Cost Advice →

  • "It's expensive but we think over time all the prices are going to go down."
  • "Once we did get into the NetApp ecosystem, we realized that the cost effectiveness was greater than we originally thought."
  • "Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
  • "Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
  • "The entry point for potential customers, who are looking at coming onboard for flash systems, it may be a bit expensive. It would be good if the price comes down."
  • "It is pretty expensive compared to other solutions. I would give it a seven or eight out of 10 in price (where 10 is expensive) compared to similar solutions."
  • "NetApp is getting too expensive."
  • "ATTO bridges add to the total cost of the system."
  • More NetApp AFF Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Answers from the Community
    Anonymous User
    it_user371847 - PeerSpot reviewerit_user371847 (Works)
    Vendor

    From what I understand of Gary’s response, can we assume that the HP 3PAR is more suitable for multi-site companies that require replication between sites, and that the Netapp is more suitable for local installations and is probably faster in terms of local backup and restore operations?

    it_user283185 - PeerSpot reviewerit_user283185 (DataCentre, Managed Services and Cloud Consultant at a tech services company with 51-200 employees)
    Consultant

    Either will after the maintenance period expires. They both offer 3,4 or 5 years upfront for maintenance and support. After that they will sting you big time for renewals.

    If you have a lifecycle of say 4 years then get it upfront as there won't be any new charges due to replacements. Software wise is usually around 20% of the rrp price for annual renewal after the initial period of 3,4 or 5. Depends on the vendor.

    The other part is how much your data is likely to grow as dedupe appliances such as store once and dell will charge a lot for upgrades. Again it's better to get more at the start to make sure your covered for the time frames you need.

    Hope that all makes sense

    it_user365799 - PeerSpot reviewerit_user365799 (Works)
    Vendor

    Thanks you for your advise mate, any way let me know one things which one will give me the iceberg cost at the end of the day...? 3par with storeonce and switch or Netapp with additional third party storage back up let say from Dell server as storage to backup my data, app etc.

    it_user292722 - PeerSpot reviewerit_user292722 (Data Center Global SAP Operations Manager at a wholesaler/distributor with 1,001-5,000 employees)
    Vendor

    iIsee a lot of good comments on features of both Netapp and HP3Par, one important point to consider is that both these solutions offer some sort of point in time snapshots, snapvault,... these do not offer any cataloging features, A good backup solution includes a data base of backups for history. This is why you should also add either Data Protector, VEEM, Catalogic,. CommVault.,... the arrays themselves will do great snapshot recovery but without any information on the backups, the solution would be very limited.

    it_user283185 - PeerSpot reviewerit_user283185 (DataCentre, Managed Services and Cloud Consultant at a tech services company with 51-200 employees)
    Consultant

    Oh god I wondered when pure would raise its hand here. Seems to happen on every all flash post like they are desperate to sell systems.

    I wouldn't touch pure they are struggling with sales against HP and EMC with xtremeIO systems. At a guess I would say they will get bought out soon by someone like Lenovo or another storage vendor.

    However the topic here is HP vs NetApp and what's needed i would recommend staying on subject and not trying to promote other systems that haven't been asked about.

    I would back the HP system here with data protector for backup. NetApp as someone else mentioned has big issues with their all flash hence why they bought an all flash competitor solid fire so that they have a proper all flash offering without WAFL

    it_user211857 - PeerSpot reviewerit_user211857 (IT Program Manager at a media company with 1,001-5,000 employees)
    Vendor

    Hello, i am not familiar with 3Par storage but i can tell you great things about the PureStorage all-flash-arrays. We installed the FA-450 and an M50 and the performance is unbelievable!! Both pump through 200,000 32K IOPS. All redundant hardware and fantastic customer service.

    it_user186732 - PeerSpot reviewerit_user186732 (Pre-Sales Consultant at Tarsus Cloud On Demand)
    Consultant

    Will there be any offsite replication ?

    it_user263049 - PeerSpot reviewerit_user263049 (Solutions Architect at Technologent)
    Vendor

    So if I understand what you're asking, you want to know if there is any
    kind of premium to being able to back up the 3par array? The answer is no,
    but there is software specifically available to do snapshots (Virtual Copy)
    and for special direct-to-disk backup from a 3par to an HP StoreOnce
    de-duplication appliance from Oracle or SQL Server. Feel free to call me if
    you need further explanation.

    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective… more »
    Top Answer:The tool’s price is higher compared to other products. The solution is 20% more expensive than other storage.
    Top Answer:Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in the… more »
    Top Answer:This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended cost… more »
    Top Answer:The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matters… more »
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage
    NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    HPE 3PAR StoreServ is an AI-driven storage solution that prevents issues before they occur by learning and adjusting in real time. The solution offers a tier-1 all-flash foundation for mission-critical workloads. HPE 3PAR StoreServ was designed with more than 3M IOPS and consistent sub-ms latency. It aims to transform midrange and enterprise deployments with solutions that scale from a few TBs to more than 20PBs. In addition, the solution is built to modernize data centers and is made to handle unpredictable workloads effortlessly. By implementing HPE 3PAR StoreServ, you gain automated and rapid provisioning, hardware-accelerated deduplication and compression, and a multi-tenant design.

    HPE 3PAR StoreServ Features

    HPE 3PAR StoreServ has many valuable key features. Some of the most useful ones include:

    • Flexibility: With HPE 3PAR StoreServ, you can easily deploy highly configurable, scale-out storage for multi-tenant workloads.
    • Always-on availability for your data: HPE 3PAR StoreServ includes an always-on resilient storage infrastructure for your hypervisors and applications. In addition, with Peer Persistence, your virtual machines (VMs), hosts, and data can move freely across data centers rather than being constrained by their physical boundaries.
    • Fast, scalable performance: HPE 3PAR StoreServ enables you to accelerate consistent mixed-workload performance and also provides necessary QoS levels that are optimized for your highest priority applications.
    • Performance insights: HPE 3PAR StoreServ helps you gain performance insights in real time, and anticipate as well as prevent issues across the infrastructure stack by utilizing cross-stack analytics.
    • Flash optimized data protection: With tier-1 data services, multi-tenant security, and copy data management, you can avoid downtime.
    • Seamless data mobility: HPE 3PAR StoreServ makes it possible for you to not only experience converged data protection, but also experience seamless data mobility services, at flash speed, from the edge to the cloud.

    HPE 3PAR StoreServ Benefits

    There are many benefits to implementing HPE 3PAR StoreServ. Some of the biggest advantages the solution offers include:

    • Easy to manage. The web interface to manage the units is a great asset and one that makes managing storage easy.
    • User-friendly GUI
    • Exceptionally fast and well-managed replication

    • Low latency
    • Hybrid storage gives you the ability to assign different roles to different types of storage arrays inside one enclosure
    • Both file-level and block-level replication

    Reviews from Real Users

    Below are some reviews and helpful feedback written by PeerSpot users currently using the HPE 3PAR StoreServ solution.

    A SAN Consultant at a tech services company says, “One of the features that I like the most is the data replication element. The reason I like it is due to the fact that it's pretty clean on replicating data over to a second site. The product stands on its own in heavy enterprise environments. It's easy to make changes without affecting the environment. The solution is very easy to use. The product is very robust and offers very good performance.”

    A Storage Manager at a financial services firm mentions, "There are a lot of screens for easy management where you can change some settings. But after a few years, the important settings were better after an upgrade, and all the vendors have other ways to upgrade their systems."

    A Senior IT Infrastructure & Data Center Operation Engineer at Ministry of Communications and Information Technology (MCIT) comments, “The adaptive optimization is the biggest feature in 3PAR. 3PAR is very usable with thin volume because it detects zeros while writing. Every time I tell the hypervisor to make the full provisioning, it makes the volume as simple provisioning in 3PAR, not full provisioning.”

    The NetApp A-Series and C-Series are AFF storage arrays that deliver high performance, scalability, and simplified data management for a wide range of workloads. They are designed for organizations that need to improve the performance and agility of their applications, while also reducing costs and complexity.

    NetApp A-Series and C-Series feature a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

    AFF A-Series all-flash systems deliver industry-leading performance, density, scalability, security, and network connectivity.

    AFF C-Series systems are suited for large-capacity deployment as an affordable way to modernize your data center to all flash and also connect to the cloud.

    NetApp AFF Benefits

    • Speed up your critical applications with lightning-fast end-to-end NVMe enterprise all-flash arrays.
    • Increase Performance: AFF A-Series systems deliver industry-leading performance proven by SPC-1 and SPEC SFS industry benchmarks, making them ideal for demanding, highly transactional applications such as Oracle, Microsoft SQL Server, MongoDB databases, VDI, and server virtualization.
    • Save up to 95% of rack space and up to 85% of power and cooling cost over hybrid flash storage.
    • Reduce cost with guaranteed storage efficiency.
    • Realize even greater savings by tiering cold data to the cloud easily.
    • Simplify Operations on premises or in the cloud: Eliminate fragmented and redundant toolsets and combine visibility and manageability of storage instances with data services in a unified control plane across the hybrid cloud.

    NetApp AFF Features

    • Expand capacity with nondisruptive scaling in a cluster without silos or data migration.
    • Manage data with the ultimate flexibility of unified support across different storage media and protocols, on premises or in the cloud.
    • Scale performance with technology innovations of NVMe/FC and NVMe/TCP connectivity.
    • Safeguard your data with best-in-class data security, ransomware protection, multifactor admin access, secure multitenant shared storage, and in-flight and at-rest encryption.
    • Simplify backup and recovery with built-in application-consistent data protection.
    • Achieve business continuity and fast disaster recovery with zero data loss and zero downtime.
    • Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS non-disruptively.

    Reviews from Real Users

    NetApp AFF stands out among its competitors for a number of reasons. Two major ones are its high performance and simplicity. PeerSpot users take note of the advantages of these features in their reviews:

    PeerSpot user and Storage Administrator, Daniel Rúnar Friðþjófsson, comments “AFF has helped to simplify our infrastructure, while still getting very high performance for our business-critical applications. Having all these things working well on one solution is really good. We run this as the backbone for both Hyper-V and VMware as well as an archive location for Rubrik. So, it is great having one solution that can do it all.

    Because of the ease of it all, you have a highly tunable, high-performance storage system that alleviates a lot of problems. With its ease of management, you can quickly get your work done and go onto the next thing on your list.”

    Additionally, Mohan Reddy, Sr. Technology Architect at a Pharma/Biotech company comments on how “NetApp's ONTAP data management software has also made tasks simpler for us. There's no question about that. It has helped us run operations very quickly, saving us a lot of time. Before ONTAP, we used to spend a long time doing regular operations, but with the latest version of the tool, our day-to-day operations are much quicker and easier.”

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC
    DreamWorks Animation, FICO, Yahoo! Japan
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company9%
    Manufacturing Company9%
    Energy/Utilities Company6%
    VISITORS READING REVIEWS
    Educational Organization81%
    Computer Software Company3%
    Manufacturing Company2%
    Government2%
    REVIEWERS
    Healthcare Company15%
    Financial Services Firm11%
    Computer Software Company10%
    Energy/Utilities Company8%
    VISITORS READING REVIEWS
    Educational Organization60%
    Computer Software Company7%
    Manufacturing Company7%
    Financial Services Firm4%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business22%
    Midsize Enterprise23%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business5%
    Midsize Enterprise84%
    Large Enterprise11%
    REVIEWERS
    Small Business12%
    Midsize Enterprise14%
    Large Enterprise73%
    VISITORS READING REVIEWS
    Small Business9%
    Midsize Enterprise65%
    Large Enterprise25%
    Buyer's Guide
    HPE 3PAR StoreServ vs. NetApp AFF
    March 2024
    Find out what your peers are saying about HPE 3PAR StoreServ vs. NetApp AFF and other solutions. Updated: March 2024.
    771,157 professionals have used our research since 2012.

    HPE 3PAR StoreServ is ranked 9th in All-Flash Storage with 299 reviews while NetApp AFF is ranked 2nd in All-Flash Storage with 280 reviews. HPE 3PAR StoreServ is rated 8.6, while NetApp AFF is rated 9.0. The top reviewer of HPE 3PAR StoreServ writes "The product's technical support is outstanding as I can reach someone right away". On the other hand, the top reviewer of NetApp AFF writes "Since switching, our clients have reported improved performance and reduced latency". HPE 3PAR StoreServ is most compared with HPE Primera, Dell Unity XT, HPE Nimble Storage, HPE StorageWorks MSA and Dell PowerStore, whereas NetApp AFF is most compared with Dell PowerStore, Dell Unity XT, Lenovo ThinkSystem DM Series, Pure Storage FlashArray and VMware vSAN. See our HPE 3PAR StoreServ vs. NetApp AFF report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.