LeadSquared vs Salesforce Marketing Cloud comparison

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LeadSquared Logo
415 views|270 comparisons
75% willing to recommend
Salesforce Logo
6,723 views|4,047 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between LeadSquared and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed LeadSquared vs. Salesforce Marketing Cloud Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly.""The initial setup is very easy.""The most valuable feature of LeadSquared is the customization."

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"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.""I like the user interface it has a nice look and feel.""The most valuable feature is the ability to get quotes out in a timely manner.""It is a great solution. I like its stability, scalability, and performance.""Marketing Cloud has improved our productivity and our team enjoy using it.""Email automation is most valuable.""The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.""Offers many great features and is intuitive."

More Salesforce Marketing Cloud Pros →

Cons
"The solution’s UI could be more user-friendly.""The solution can get quite expensive, especially as you add more users.""The notifications and workflow management can be improved in LeadSquared."

More LeadSquared Cons →

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.""The technicality of the solution can be streamlined.""There could be easier tools to configure the product and to create landing pages to better handle large data sets.""We have struggled to get resolution of support tickets from the Salesforce team.""I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly.""I've noticed on one-to-one leads, the customer objection option is not available.""The solution can be difficult to set up for non-technical individuals.""Clarity around new features could be improved when they are released."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
  • "The license is paid yearly, and it is about 30 euros per month per user."
  • "We have an annual renewable license for LeadSquared."
  • More LeadSquared Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The price is per user and if you've got 10 users, it's all right, it's not that expensive. It's okay. However, if you are 100 or 1000, it's not a good solution. SAP or Dynamics or other products are… more »
    Top Answer:There may be some features regarding holidays which are missing in the product that could be added in the future. It would be great if they could improve the manipulation of the planning. The solution… more »
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Ranking
    8th
    Views
    415
    Comparisons
    270
    Reviews
    2
    Average Words per Review
    430
    Rating
    7.5
    1st
    Views
    6,723
    Comparisons
    4,047
    Reviews
    30
    Average Words per Review
    379
    Rating
    8.1
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview
    LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company21%
    Manufacturing Company10%
    Educational Organization9%
    Real Estate/Law Firm9%
    REVIEWERS
    Computer Software Company38%
    Financial Services Firm15%
    Marketing Services Firm8%
    Non Profit8%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise23%
    Large Enterprise50%
    REVIEWERS
    Small Business30%
    Midsize Enterprise24%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    LeadSquared vs. Salesforce Marketing Cloud
    May 2024
    Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    LeadSquared is ranked 8th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. LeadSquared is rated 7.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". LeadSquared is most compared with Zoho CRM and ExtraaEdge, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub and Amazon Pinpoint. See our LeadSquared vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.