We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most useful feature that this solution provides is the ability to make dashboards for the business easily as our company is managed using KPIs and metrics."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"I like the fact that I can keep track of everything I do in relation to my own job."
"The solution's return on investment is worth it."
"Microsoft Dynamics is user-friendly and intuitive. It's easy to understand how it works."
"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."
"Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
"The solution is scalable."
"It is very easy to use from a marketing standpoint."
"The solution is user-friendly."
"We haven't had any issues with integration."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"We use this solution for reporting, pipeline generation, and forecasting."
"The Journey and CloudPages and automation are all great."
"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."
"The solution could have better dashboards and the Microsoft operating system could be more intuitive."
"A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability."
"When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."
"The manufacturing module could be improved. I would like to see customization in the next release."
"The solution's interface has room for improvement."
"The solution could improve by having better integration documentation."
"The mobile side of the product doesn't look that great right now."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The data extension tools are not very user-friendly."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"An additional feature needed would be better capacity for personalization."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"I've noticed on one-to-one leads, the customer objection option is not available."
"Managing large volumes of data takes too long."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Microsoft Dynamics CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Pega CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Adobe Campaign. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
