We performed a comparison between Amazon Pinpoint and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management."From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The most valuable feature is the scoring."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The smart campaign looks quite interesting and useful."
"I like that the solution is flexible."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Marketo should give more power to the users for data manipulation."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
Amazon Pinpoint is ranked 8th in Marketing Management with 1 review while Marketo is ranked 5th in Marketing Management with 22 reviews. Amazon Pinpoint is rated 6.0, while Marketo is rated 8.4. The top reviewer of Amazon Pinpoint writes "Helps to manage outbound campaigns such as automated outgoing calls to end users". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Amazon Pinpoint is most compared with Salesforce Marketing Cloud and Adobe Campaign, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Bluecore.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
