Google Data Studio vs IBM Cognos comparison

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1,697 views|1,831 comparisons
90% willing to recommend
IBM Logo
7,146 views|4,118 comparisons
91% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Data Studio and IBM Cognos based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Google Data Studio vs. IBM Cognos Report (Updated: March 2024).
772,422 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Valuable features include advanced integrated analysis and easy implementation.""The ability to integrate with a great variety of data sources.""The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues.""I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts.""This has improved our organization by allowing people to see their data and develop visualizations themselves.""I find it favorable regarding speed of development, ease of building, and flexibility.""The ability to design complex data models and equations.""Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

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"Security administration tools are powerful and flexible.""The dashboarding offered by this solution is very valuable to us.""The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them.""Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions.""When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos.""Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos.""The solution's initial setup process is easy.""One of the strong suits of Cognos is its robust corporate reporting capability."

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Cons
"There is a significant degree of sophistication required to compete with Tableau or Cognos.""The tool should come up with data modeling layer features that are present in other products like Power BI.""Stability and scalability an be improved for a full ten.""There are issues with integration and I encountered limits and warnings, especially with my pivot table size.""Other tools might be worth considering if you need more advanced features or support for a larger user base.""Panels are not as easy to use as other data extraction UIs.""When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements.""It's not yet a replacement for a complete BI tool."

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"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics.""The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database.""They should provide improved visual reporting.""I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos.""I would like to see the introduction of mapbooks for supporting some geographical information.""The AI-based features could be further enhanced by the solution.""Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode).""The performance is a bottleneck and something that can be improved."

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Pricing and Cost Advice
  • "The tool is free."
  • "The solution is free but the Google Looker is expensive."
  • "The cost is quite affordable based on feature analysis."
  • More Google Data Studio Pricing and Cost Advice →

  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week… more »
    Top Answer:Google Data Studio allows you to set up notifications for dashboard changes, so you don't have to adjust the fields each time manually there's a modification. We connected it to BigQuery tables… more »
    Top Answer:We use Google Data Studio to track company KPIs, create the company dashboard, and generate sales reports to compare sales over time.
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
    Top Answer:The tool does not have much documentation on the internet. It is not easy to resolve issues by finding the reason for the problem on the internet. The tool needs to have more documentation on the… more »
    Ranking
    13th
    out of 50 in Reporting
    Views
    1,697
    Comparisons
    1,831
    Reviews
    5
    Average Words per Review
    390
    Rating
    7.4
    4th
    out of 50 in Reporting
    Views
    7,146
    Comparisons
    4,118
    Reviews
    13
    Average Words per Review
    449
    Rating
    8.2
    Comparisons
    Also Known As
    Data Studio
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Sample Customers
    Genesys, Shueisha
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company16%
    Manufacturing Company10%
    Financial Services Firm10%
    Educational Organization7%
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company8%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government4%
    Company Size
    REVIEWERS
    Small Business44%
    Midsize Enterprise22%
    Large Enterprise33%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise60%
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise62%
    Large Enterprise31%
    Buyer's Guide
    Google Data Studio vs. IBM Cognos
    March 2024
    Find out what your peers are saying about Google Data Studio vs. IBM Cognos and other solutions. Updated: March 2024.
    772,422 professionals have used our research since 2012.

    Google Data Studio is ranked 13th in Reporting with 8 reviews while IBM Cognos is ranked 4th in Reporting with 132 reviews. Google Data Studio is rated 7.6, while IBM Cognos is rated 8.0. The top reviewer of Google Data Studio writes "The cloud environment makes it easier to use large volumes of data and collaborate with coworkers". On the other hand, the top reviewer of IBM Cognos writes "Improved the quality of our KPIs, while reducing calls to the IT department". Google Data Studio is most compared with Amazon QuickSight, Tableau, Looker, Microsoft Power BI and Salesforce Einstein Analytics, whereas IBM Cognos is most compared with Microsoft Power BI, Oracle OBIEE, Tableau, SAP BusinessObjects Business Intelligence Platform and Oracle Hyperion. See our Google Data Studio vs. IBM Cognos report.

    See our list of best Reporting vendors.

    We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.