We performed a comparison between Amazon Pinpoint and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."
"The Journey Builder and the Email Studio features are most valuable."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"We use this solution for reporting, pipeline generation, and forecasting."
"Email automation is most valuable."
"I like the user interface it has a nice look and feel."
"The most valuable part of the solution are the selling features."
"The solution is very, very scalable."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."
"An additional feature needed would be better capacity for personalization."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"The encryption and decryption have room for improvement."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The technicality of the solution can be streamlined."
Amazon Pinpoint is ranked 8th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Amazon Pinpoint is rated 6.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Amazon Pinpoint writes "Helps to manage outbound campaigns such as automated outgoing calls to end users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Amazon Pinpoint is most compared with Adobe Campaign and Marketo, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, SAP Marketing Cloud and SAS Marketing Automation.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.