IBM FlashSystem vs Pure Storage FlashArray comparison

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99% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Oct 3, 2022

We performed a comparison between IBM FlashSystems and Pure Storage FlashArray based on our users’ reviews in four categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: For the most part, users of both solutions feel their setup is easy and straightforward.
  • Features: Users feel both solutions provide excellent deduplication and compression features.

    IBM Flash System users tell us the solution is very easy to administer and provides good performance. IBM FlashSystems has made a good effort to become a more user-friendly solution and is also easy to configure. Some users feel the overall design is archaic and should be updated.

    Pure Storage FlashArray provides users with a clear management view of all the processes, ease of provision, and deprovision. The solution is user friendly, has fast performance, and provides smooth code upgrades. Users would like to see larger capacity, more storage ports, and feel file functionality could be better.
  • Pricing: Users of both solutions consider the pricing to be expensive.

  • Service and Support: Users of both solutions feel the service and support they receive has been excellent.

Comparison Results: PeerSpot users find Pure Storage FlashArray easy to use and say it offers very low latency and excellent efficiency of their deduplication technology. The features in data protection, snapshotting, and replication between data centers and sites are better than many other solutions in today’s robust marketplace.

To learn more, read our detailed IBM FlashSystem vs. Pure Storage FlashArray Report (Updated: March 2024).
770,616 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"One of the best features is the support, which is excellent.""What I really like about this program, is that it is easy to use and easy to configurate.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model.""The most valuable feature of this solution is its ease of use.""The initial setup was extremely simple and straightforward.""It has good, reliable, fast storage.""It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

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"User friendly management interface.""Over the years, it has become increasingly user-friendly.""The most crucial feature of IBM FlashSystem is compression.""The initial setup was really straightforward. It was not complex. Deployment took one month, due to the data migration duration.""The performance of IBM FlashSystem is very good. The new technology and high throughput have given us more confidence in the solution. The management of the system has improved and we can control the monitoring system alerts and multiple FlashSystems with the Enterprise Cloud Edition, which is free. The migration of recently stored data to a new flash is much easier. You can move your data because you can utilize it externally.""The valuable features for us are the extra add-ons, such as the FIM provisioning, the compression, the disaster recovery capabilities, and the storage pooling functions.""When it comes to the interface of the solution we did not encounter any challenges. Additionally, the solution has good documentation.""The feature I find most valuable, is the deduplication, because the nature of the data that we are using in our current environment, has a lot of replicated data."

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"Its array houses our entire production environment.""The most valuable feature is its data reduction.""It upgrades in place which means we'll be using it well into the future.""The stability is perfect. The reliability is 100% and the latency is always lower than 1 millisecond.""It is pretty much just plug and play. There is not that much to do with it. It is very easy to use.""The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible.""The amount of data that I have moved to it from legacy storage has enabled us to retire units that are three or four times the physical size.""All updates, upgrades, and hardware work are all performed on-line with no impact."

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Cons
"In terms of what needs improvement, the dashboard and management could be simplified.""I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center.""We've seen that when we create a POD in synchronous mode, it increases the latency.""We need better data deduplication.""You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me.""There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""The UI for this solution needs to be improved.""The software layer has to improve."

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"The solution is not easy to use and could improve.""I know they have a flashcopy manager, but it is extra software, an additional license, and some customers don't like to add addition costs to their infrastructure. If IBM could create, or include snapshot management within the GUI, that would really be helpful.""Events/log analysis tools.""The array level RAID does not seem available.""There could be some extra features added.""The marketing could be improved.""Our model does not support compression or deduplication.""The solution's pricing is a bit high so there is room for improvement."

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"We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance.""The data reduction that we had initially anticipated when we bought Pure and we move over, is way lower than the expected reduction. It depends on the workloads, of course. But that has been a challenge at times.""I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings.""It is a bit expensive.""I feel like there is too much automation; the user doesn't have any manual input.""The time-to-market could be better at times, but I think that's true for all vendors of hardware.""Automation could be simplified.""We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."

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Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Pricing can be considered as per market competition."
  • "The total storage capacity vs price is still quite high for the IBM Flash Array."
  • "It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."
  • "Regarding licensing make sure you add at least three years software maintenance from IBM at the beginning, because you will not be able to download firmware updates or any fixes/patches without this."
  • "IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."
  • "The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."
  • "For a yearly license, it is about $100,000. There are no additional costs. The entire system is included."
  • "The integration is already included in the license cost of IBM FlashSystem. The integration is very easy. You get the IBM storage core with all software, firmware, and upgrades. EMC provides the features in the box, but they are not free for customers. There is a licensing cost for features. We have yearly licensing, but IBM has also provided a new option where you pay as you go. They provide a big box, and I pay, for example, for 10 terabytes. If I exceed 10 terabytes, IBM will charge for the new storage after 10 terabytes. It is a good opportunity in the market for using the storage as a cloud and paying as you go."
  • More IBM FlashSystem Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:I rate the pricing a three out of ten. The tool is cost-efficient. The prices are good.
    Top Answer:Customization features must be improved.
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    IBM Storwize
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Financial Services Firm28%
    Computer Software Company12%
    Government8%
    Comms Service Provider8%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm11%
    Manufacturing Company8%
    Comms Service Provider7%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business38%
    Midsize Enterprise15%
    Large Enterprise48%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise17%
    Large Enterprise55%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    IBM FlashSystem vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about IBM FlashSystem vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    770,616 professionals have used our research since 2012.

    IBM FlashSystem is ranked 6th in All-Flash Storage with 106 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. IBM FlashSystem is rated 8.2, while Pure Storage FlashArray is rated 9.2. The top reviewer of IBM FlashSystem writes "An easy GUI and simple provisioning but our model does not support compression". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". IBM FlashSystem is most compared with Dell PowerStore, Dell Unity XT, NetApp AFF, Hitachi Virtual Storage Platform and Huawei OceanStor Dorado, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, VMware vSAN and Dell Unity XT. See our IBM FlashSystem vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.