We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The solution is good for B2B email marketing."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Lead scoring has helped with the process of qualifying leads."
"It provides good support for really large databases."
"It's easy to create email templates and landing pages."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The most valuable feature is the customization of the solution."
"The solution can be easily integrated with Salesforce."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Campaign tracking is a valuable feature."
"It has made email marketing quicker and easier."
"Pardot's most valuable feature is its B2B marketing capabilities."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The reporting features should be improved."
"The cost of the solution has room for improvement."
"The product's initial setup process could be better."
"The solution could improve by having a more user-friendly interface."
"The solution does not have a good database architecture."
"This product hasn't kept up to date on features."
"Reporting is very clunky and not user friendly."
"The solution is quite expensive, at least, for smaller teams."
"Lacks sufficient free custom fields."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Pardot must be synced with Salesforce."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Technical support has been quick and helpful every time."
"Needs to improve list building."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
Oracle Eloqua is ranked 4th in Marketing Automation with 35 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. Oracle Eloqua is rated 8.8, while Pardot is rated 7.8. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Pardot is most compared with Marketo, Salesforce Marketing Cloud and Iterable. See our Oracle Eloqua vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
